Skin Cancer Awareness Month: Why Skin Health Matters More Than Ever in the UK

At Fixation Skincare, May marks a special time on our calendar - Skincare Awareness Month. It’s more than just another campaign; it’s an opportunity to start conversations, break myths, and shine a light on the importance of looking after the skin you’re in.

Whether you're a skincare enthusiast or just starting your journey, taking the time to learn about your skin- and how to care for it properly- can make a long-lasting difference to your confidence and well-being.

Did You Know? Key UK Skincare Statistics

Before we dive into tips and education, let’s look at some powerful insights from the UK skincare landscape:

• 1 in 5 people in the UK will develop skin cancer in their lifetime, making sun protection and early detection more crucial than ever.

• Around 80% of premature skin aging is caused by unprotected sun exposure.

• In 2023, over 35% of UK adults reported being confused by skincare marketing, unsure of what products actually work for their skin.

• Nearly 60% of Gen Z consumers prefer skincare over makeup - prioritising real skin health over covering up.

It’s clear: awareness and education are more important than ever.

So, What Does ‘Skin-Aware’ Really Mean?

Being skin-aware isn’t about having a 10-step routine or spending a fortune on products. It’s about understanding your skin’s unique needs, being proactive about your health, and making informed decisions - especially in a world flooded with skincare trends, viral TikToks, and celebrity routines.

Here’s how we encourage our clients to become more skin-aware:

1. Learn Your Skin Type

Oily, dry, combination, sensitive - knowing your skin type helps you avoid unnecessary irritation and ensures you choose products that work with, not against, your skin.

2. Protect Daily, Not Just on Holidays

Wearing SPF should be part of your daily routine, even in the UK. Cloudy skies still let up to 80% of UV rays through - so don’t skip it.

3. Understand Ingredients

Actives like Niacinamide, salicylic acid, or retinol all have their place - but only when used correctly. Overloading your skin can cause more harm than good.

4. Don’t Self-Diagnose

It’s tempting to copy what’s worked for someone else, but professional skin consultations (like the ones we offer at Fixation) provide personalised guidance that works long term.

A Special Focus: Skin Cancer Awareness

As part of Skincare Awareness Month, we’re also supporting Skin Cancer Awareness - a condition that’s rising across the UK. The British Skin Foundation reports over 250,000 new cases of non-melanoma skin cancer are diagnosed annually.

Early detection is key. Look out for:

• New or changing moles

• Spots that bleed or won’t heal

• Unusual patches of dry, itchy, or raised skin

If in doubt, get it checked. We’re proud to work with brands like Heliocare, who specialise in clinically-backed sun protection that not only defends but actively repairs the skin.

Shop Our Heliocare 360° Range – Advanced Sun Protection That Works

Protecting your skin starts with using high-performance SPF every single day - and not all sunscreens are created equal. At Fixation, we stock the full Heliocare 360° range, clinically formulated to defend against UVA, UVB, infrared, visible light, and pollution.

Loved by dermatologists and suitable for all skin types (even sensitive and acne-prone), Heliocare 360° offers lightweight, non-comedogenic formulas that sit beautifully under makeup.

Ready to Prioritise Your Skin?

Whether you’re tackling a specific concern like acne, pigmentation, scarring, or simply want to glow with confidence - our team is here to guide you. With treatments tailored to your skin goals and advanced technology like ClearLift, Laser Hair Removal, and Microneedling, we’re proud to take a science-backed approach with a personal touch.

Book a consultation this month and take your first step toward skin confidence. You’ll receive 10% off your first treatment or skincare order with code NEWBIE.